13/05/2016
Largo Consumo 04/2016 - Approfondimento - pagina 1 - 40 pagine - Redazione di Largo Consumo
 
 
Affiliazione commerciale

Panorama Mondiale Franchising 2016

Il franchising come via all'internazionalizzazione del prodotto-marchio:

un percorso complesso tra problematiche di leggi difformi nei diversi Stati e strategie da valutare attentamente.

Quali progetti mettere in campo per internazionalizzare con successo il proprio marchio-prodotto sfruttando le opportunità dell'affilizione commerciale? A quali problematiche - normative e culturali - va in contro il franchisor che intraprende un percorso di espansione estera del proprio brand o del proprio concept di vendita?

La guida di Largo Consumo, rispondendo analiticamente a questi quesiti ed esaminando in dettaglio la situzione di mercato di alcuni principali Paesi di destinazione, si pone quale strumento operativo utile per pianificare una proficua strategia di estensione del proprio prodotto-marchio oltre i confini nazionali attraverso la formula dell'affiliazione.

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Tag argomenti: Internazionalizzazione e Delocalizzazione Franchising Normativa
 
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www.franchisegator.com, www.franchiseopportunities.com, www.entrepreneur.com, www.bizbysell.com, www.franchisedirect.com, International Franchise association, Hashim Aziz, Cresanti Robert, jmerin@franchise.org, Antitrust Legislation, Supreme Court of Justice, World Trade Organization, AL-Invest, European Union, La Feria de las Franquicias, The Franchise Fair, Franchise Fair, Cámara Venezolana de Franquicias - Profranquicias, NUÑEZ Carlos , CALVO Abel, RIERA Alfonso, GARCIA Luis Vicente , www.profranquicias.com, director@profranquicias.com, ariera@frontconsul-ting.com, cenprunner@gmail.com, lvgarciag@gmail.com

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