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13/05/2016
Largo Consumo 04/2016 - Approfondimento - pagina 1 - 40 pagine - Redazione di Largo Consumo
 
 
Affiliazione commerciale

Panorama Mondiale Franchising 2016

Il franchising come via all'internazionalizzazione del prodotto-marchio:

un percorso complesso tra problematiche di leggi difformi nei diversi Stati e strategie da valutare attentamente.

Quali progetti mettere in campo per internazionalizzare con successo il proprio marchio-prodotto sfruttando le opportunità dell'affilizione commerciale? A quali problematiche - normative e culturali - va in contro il franchisor che intraprende un percorso di espansione estera del proprio brand o del proprio concept di vendita?

La guida di Largo Consumo, rispondendo analiticamente a questi quesiti ed esaminando in dettaglio la situzione di mercato di alcuni principali Paesi di destinazione, si pone quale strumento operativo utile per pianificare una proficua strategia di estensione del proprio prodotto-marchio oltre i confini nazionali attraverso la formula dell'affiliazione.

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Tag argomenti: Internazionalizzazione e Delocalizzazione Franchising Normativa
 
Tag citati: Franchising&Retail Expo, 107@franchise.org.tw, 117@franchise.org.tw, 20/20 Prime, 26994, Article 1512, Chapter 19, 3 G Capital, 4G, 54 Part of Civil Code “Commercial concession”, @CFAFranchise, AAMF, Abf, ACFPT, Advisors Committee, Affiliati MBE , African Development Bank “AfDB", Ahmad Faizal Mohamed Noor, AL-Invest, albert@asiawidefranchise.com.sg, Andrade Isabel, Antitrust, Antitrust Legislation, ANZ, Apex-Brail, APFC, Arbid Charles, Area Franchisee, Argentina Confederation of Medium Company, Argentina Franchise Association, ariera@frontconsul-ting.com, Asociación Argentina de Marcas y Franquicias, Association of Chain and Franchise Promotion, Assofranchising, Assofranchising, assofranchising@assofranchising.it, AYDIN Mustafa , b.rolinek@franchise.at, Bank Comafi, Bank Galicia, BankMed, Bartholomew Simon, BDC, Beirut International Franchise Forum and Exhibition, Bergonzi Giuseppe, BID, BIFEX, Billson Bruce , Bndes, Bpm, Brazilian Franchise Association, British and International Franchise Exhibition, British Franchise Association, British Franchise Exhibition, Burger King, Burger King, Burger King, Burger King Corporation, Burger King Restaurants Italia, Burger King™ Academy, Bussoli Italo, BUYBRAND EXPO, caf@czech-franchise.cz, CALVO Abel, Cámara Colombiana de Franquicias, Cámara Venezolana de Franquicias - Profranquicias, CAME, Canadian Franchise Association, Canadian Tire, CB´a, CCIABML, Ccip, cenprunner@gmail.com, Centri Affiliati, ceo@franchise.hu, ceo@rusfranch.ru, Certificates and training program, Certified Franchise Executives Program, Cfa, CFAís FranchiseCanada Directory, CFEP, chairman@flasingapore.org, Chamber of Commerce, Chamber of Commerce and Industry of Beirut and Mount Lebanon, Chamber of Commerce and Industry of Paris, Chamber of Consumer Brands, Chambers of Commerce of Colombia, Chin Eric, Chiu Joshua , Cho Dong Min, Chow Charlotte , Cia World fact book, Civil and Commercial Laws, cmatos@apf.org.pt, Code and Alternative Dispute Resolution body, Code of Ethics, COLFRANQUICIAS, Commercial and Civil Code, Competition Ordinance, Consumer Goods Couneil of South Africa, Consumer Pratection Act, Cresanti Robert, CSBFP, Current International Dollar, Czech Franchise Association, Czech Franchise Association, da Motta Franco Maria Cristina C., de Capoa Antonio, DFV, director@profranquicias.com, directorejecutivo@colfranquicias.com, Direzione Franchising, Disclosure Documents, DTM, du Preez Naas , Dutch Franchise Association, Ecole Supérieure des Affaires, EFDA, EFDP, Eff, EFF Code of Ethics, Egyptian Franchise Development Association, Enhanced Franchise Development Program, Esa, ESCP Europe, Eu, EU member, European Franchise Associations, European franchise federation, European franchising federation, European Union, EXCEPT for the Office of the Franchise Mediation Advisor, Export Brazilian Government Agency, FAA, FAMPE – Sebrae, FANYF, FANYF Feria Andina de Negocios y Franquicias, FANZ, Far, fasa@fasa.co.so, Federal agency of intellectual property, Federation of Finnish Enterprises, FFA, FFF, FIGD, Fineffe, Finnish Franchising Association, Finnvera, Fiorelli, Fiorelli Graziano, FLAsia, Food & Beverage Manager, Foreign Investment General Directorate, Forensic Services, Franchise Act 1998, Franchise Agreement Reimbursement, Franchise Association of South Africa, Franchise Code, Franchise Council of Australia, Franchise Development Division, Franchise Expo Paris, Franchise Expo South., Franchise Fair, Franchise International Malaysia Exhibition & Conference, Franchise Law, Franchise Show, Franchisee, Franchising & Licensing Asia, Franchising & Licensing Association (Singapore), Franchising Code of Conduct, franchising@burgerking.it, Franchisor, Franehise Association of New Zealand Ine, FRENCH FRANCHISE F, French Franchise Federation, Fundo de Aval para Micro e Pequena Empresa, GARCIA Luis Vicente , Gdp, Gehrke Jason, GFC, Gonda Jan, Government, Government’s Small Enterprise Development Agency, Gruppo Vodafone, Habre Raja, haga@jfa-fc.or.jp, Haider Andreas, Halal, Hashim Aziz, hkfa@franchise.org.hk, Home of the Whopper, Hong Kong Franchise Association, Hong Kong General Chamber of Commerce, http//www.franchisingretailexpo.com, http//www.salonefranchisingmilano.com, http://kfraexpo.kr, http://kfranchise.kr, http://nextgenfranchising.org/, http://statisticstimes.com/economy/countries-by-projected-gdp-capita-ppp.php, http://www.abf.com.br/î, http://www.burgerking.it, http://www.buybrandexpo.com/, http://www.fanyf.com, http://www.franchise.edu.au/home/research/franchise-australiafor, http://www.franchise.org.tw, http://www.franquiciasynegocio.com.ar/, http://www.gks.ru/free_doc/new_site/population/demo/popul2016.xls, http://www.portaldofranchising.com.br/, Hudy Sport, Hungarian Franchise Association, Hussein Aboul Fath, IBGE, ICONTEC N5813, IDB, IFA Educational Foundation’s NextGen, Imf, Industrial Research Institute, Industry and Foreign Trade Development Ministry, info@aamf.com.ar, info@cfa.ca, info@efda.org.eg, info@flasingapore.org, info@franchise-fff.com, info@franchise.org.au, info@lfalebanon.com, info@mbe.it, info@nfv.nl, Insegna dell’Anno Italia 2015-2016, Intellectual Property Reimbursement, Intellectual Property Rights, Interamerican Development Bank, International, International Exhibitions, International Franchise association, International Franchise Exhibition, International Franchise Expo, international@abf.com.br, Invitalia, Ipr, IPRs , Irem Arman, iremarman@ufrad.org.tr, Iri, Ito Hiroyuki, Jacobs Brad, Japan Franchise Association, JARAMILLO LUIS FELIPE, JFA, Jih-Tung Li (Richard Li), jmerin@franchise.org, K-Franchise, Kaohsiung Franchise Exhibition, KEB, Key Contacts, KFA, Kfc, KIPO, Kong Albert, Korea Franchise Association, Korea Franchise Business Expo , Korea Intellectual Property Office, KOSGEB, Kwok Michelle , La Feria de las Franquicias, Laganà Giovanni, Law # 12094 /Fair Transactions in franchise Act, Law #12281 / Franchise Business Promotion Act, Law for Franchise, LEAD, Lebanese Franchise Association, LeBlanc Ken , Lee Donna, LFA, Lisboa – FIF Lisbon, Lotteria, lvgarciag@gmail.com, Maccarrone Barbara, MAF, Mail Boxes etc, Mail Boxex Etc., mailroom@thebfa.org, Majid El Futtaim Properties Management Services, Malaysia External Trade Development Corp, Malaysian Franchise Association, Mandel Katalin , Martinez Marce Salas , Massimo Barbieri, Master franchisee, Master Franchising, Master Franchising, Master Licensee, Master Lincensee, master@ikfa.or.kr, Matchmakings, Matos Cristina, MATRADE, Mbe, MBE Inc., Mbe Italia, Mbe Worldwide, MBE Worldwide S.p.A., McLachlan Lorraine, Mdic, Media Force Exhibition Organization Firm, Mediterranean Franchise Federation, Merab Ben-El (Elashvili), MFF, MIFE, Minister for Economic Development, Minister of Economic Affairs, Ministry of Domestic Trade, Cooperatives and Consumerism, Ministry of Economy and Trade, Ministry of Employment and Labor , Ministry of Foreign Affairs, Ministry of Foreign Trade Under, Ministry of Trade & Industry & SME’s, minsuk@ikfa.or.kr, Mo-El, MoET, Mohamed Tarek Zakaria Tawfik, Mohd Latip Sarrugi, MOTIE, Mou, Mr. Will van den Hoogen, Mutual Cooperation Contracts, NAB, National Development Bank, National Franchise Exhibition, National Franchise Expo, NFC, Nikkei Inc., NUÑEZ Carlos , NYSE:QSR, office@franchising.fi, Österreichischer Franchise-Verband, PA, PACHON LIZZET, Paese, Paesi, PAFF, Pan African Franchise Federation, Penisola, Petrol stations, Pickerill Robyn, PNS, Portuguese Franchising Association, PPP, presidencia@colfranquicias.com, PREVOST René, PropertyGuys.com Inc., PwC, Pwc PricewaterhouseCoopers, Quadro Regionale, Rampinini Margherita, Re Agnese, Reais, Regione Lombardia, Registrar of Franchise , Restaurant Brands International Inc., RFA, Rfid, RIERA Alfonso, Ristorazione veloce, Ritschelova Petra, ROF, Rolinek Barbara, Romana Engeman, Russian Franchise Association, Sace, Salone del Franchising, Sbarro, Sberbank of Russia, Secades Lucas, Secretariat of the Treasury, secrtmfa@mfa.org.my, SFD, Shareholding Company, Singer, Singer, SLOVENSKA FRANŠIZNA ASOCIACIJA, Sme, SMEs, Social Fund for Development, Standard Professionali, Stati, Studio Legale de Capoa e Associati, Supreme Court of Justice, System-Check, Taichung Franchise Exhibition, Taipei International Chain and Franchise Exhibition Autumn, Taipei International Chain and Franchise Spring Exhibition, Taiwan Franchisor evaluation program, Taiwan Ministry of Economic Affairs, Technology innovation program, Tervanen Tommi, The Business Development Bank of Canada, The Canadian Small Business Financing Program, the Czech tax legislation., The European Code of Ethics, The Franchise Fair, The Franchise Show, The Interamerican Development Bank, The Lebanese Franchise Association, The Ministry of Trade, Industry and Energy, The World Bank, Top Franchise Méditerranée, Tóth András, Trademark Act, TSX, Turkish Franchise Association-UFRAD, TURQUALITY, U.S. Small Business Administration, Ubi Banca, UFRAD, UPS Inc., USD, Valasis Vera , Vastamäki Juha, VNONCW, Vodafone, Vodafone, Vodafone Italia, Vodafone Italia spa, Vodafone Store, VTB24, West Coast Franchise Expo, Westpac, WFC, Wilkins Pip, World Trade Organization, www.aamf.com.ar, www.apf.org.pt, www.assofranchising.it, www.be-mydealer.com, www.bizbysell.com, www.buyafranchise.co.nz., www.cfa.ca , www.colfranquicias.com, www.czech-franchise.cz, www.efda.org.eg, www.entrepreneur.com, www.fasa.co.za, www.flasingapore.org, www.franchise-fff.com, www.franchise-messe.at, www.franchise.at, www.franchise.com,, www.franchise.hu, www.franchise.org, www.franchise.org.au, www.franchise.org.hk, www.franchise.org.tw, www.FranchiseAwareness.ca, www.franchisedirect.com, www.franchisegator.com, www.franchiseinfo.co.uk, www.franchiseopportunities.com, www.franchiseparis.com, www.franchising.com, www.franchising.fi, www.ikfa.or.kr, www.ikwordondernemer.nl, www.jfa-fc.or.jp, www.lfalebanon.com, www.LookforaFranchise.ca, www.mbe.it, www.mbeglobal.com, www.mfa.org.my, www.nfv.nl, www.profranquicias.com, www.rusfranch.ru, www.shopbiz.jp/en/fc/, www.thebfa.org, www.thefranchiseshow.ca, www.topfranchisemed.com, www.ufrad.org.tr, www.vodafone.it, www.vystavafranchisingu.cz, Yamamoto Yoshimasa, Yury Mikhaylichenko, Zaki Hatem, Zimmer Chantal, ‘Franchise Guideline’, ‘Guidelines Concerning Franchise System under the Antimonopoly Act’ , ‘Small and Medium-sized Retail Business Promotion Act’, “Franchise Business Promotion Act”, “Franchising Quality”, “Il contratto di franchising nel mondo”

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