Articolo Articolo

13/05/2016
Largo Consumo 04/2016 - Approfondimento - pagina 1 - 40 pagine
 
 
Affiliazione commerciale

Panorama Mondiale Franchising 2016

Il franchising come via all'internazionalizzazione del prodotto-marchio:

un percorso complesso tra problematiche di leggi difformi nei diversi Stati e strategie da valutare attentamente.

Quali progetti mettere in campo per internazionalizzare con successo il proprio marchio-prodotto sfruttando le opportunità dell'affilizione commerciale? A quali problematiche - normative e culturali - va in contro il franchisor che intraprende un percorso di espansione estera del proprio brand o del proprio concept di vendita?

La guida di Largo Consumo, rispondendo analiticamente a questi quesiti ed esaminando in dettaglio la situzione di mercato di alcuni principali Paesi di destinazione, si pone quale strumento operativo utile per pianificare una proficua strategia di estensione del proprio prodotto-marchio oltre i confini nazionali attraverso la formula dell'affiliazione.

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Autore: Redazione di Largo Consumo
 
Tag argomenti: Internazionalizzazione e Delocalizzazione Franchising Normativa
 
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Tag citati: Assofranchising Burger King Vodafone Mail Boxex Etc. Burger King Paese Penisola 20/20 Prime Burger King™ Academy Food & Beverage Manager Quadro Regionale Standard Professionali Regione Lombardia Burger King Insegna dell’Anno Italia 2015-2016 Ristorazione veloce Massimo Barbieri franchising@burgerking.it Burger King Restaurants Italia http://www.burgerking.it Home of the Whopper Restaurant Brands International Inc. TSX NYSE:QSR 3 G Capital Burger King Corporation Mail Boxes etc Mbe Centri Affiliati Master Licensee Fiorelli Graziano Mbe Worldwide Fineffe Fiorelli MBE Inc. UPS Inc. Master Franchising Franchisor Affiliati MBE Franchisee www.mbeglobal.com Master Lincensee Area Franchisee Bergonzi Giuseppe MBE Worldwide S.p.A. Mbe Italia Maccarrone Barbara info@mbe.it www.mbe.it Direzione Franchising Vodafone Italia Gruppo Vodafone PA 4G Vodafone Store Vodafone Vodafone Italia spa www.vodafone.it Master Franchising Paesi Pwc PricewaterhouseCoopers Rampinini Margherita Forensic Services PwC “Il contratto di franchising nel mondo” Studio Legale de Capoa e Associati de Capoa Antonio Laganà Giovanni Re Agnese Master franchisee Sace Halal Stati Gdp PPP AAMF Argentina Franchise Association Chamber of Consumer Brands Bank Galicia Bank Comafi CAME Government Argentina Confederation of Medium Company 26994, Article 1512, Chapter 19 Sme SMEs http://www.franquiciasynegocio.com.ar/ Asociación Argentina de Marcas y Franquicias Martinez Marce Salas Secades Lucas www.aamf.com.ar info@aamf.com.ar USD Kfc GFC Franchising Code of Conduct ANZ NAB CB´a Westpac EXCEPT for the Office of the Franchise Mediation Advisor Franchise Council of Australia www.franchise.org.au info@franchise.org.au Billson Bruce Gehrke Jason DFV SLOVENSKA FRANŠIZNA ASOCIACIJA System-Check www.franchise-messe.at Österreichischer Franchise-Verband Haider Andreas Rolinek Barbara www.franchise.at b.rolinek@franchise.at http://www.franchise.edu.au/home/research/franchise-australiafor Cia World fact book IBGE Mutual Cooperation Contracts Apex-Brail Export Brazilian Government Agency Abf Bndes National Development Bank Mdic Industry and Foreign Trade Development Ministry Reais International Exhibitions Matchmakings FAMPE – Sebrae Fundo de Aval para Micro e Pequena Empresa http://www.abf.com.br/î Brazilian Franchise Association da Motta Franco Maria Cristina C. http://www.portaldofranchising.com.br/ international@abf.com.br The World Bank Canadian Tire CFAís FranchiseCanada Directory The Business Development Bank of Canada BDC The Canadian Small Business Financing Program CSBFP Disclosure Documents The Franchise Show www.thefranchiseshow.ca Canadian Franchise Association Cfa LeBlanc Ken PropertyGuys.com Inc. McLachlan Lorraine www.cfa.ca www.LookforaFranchise.ca www.FranchiseAwareness.ca info@cfa.ca @CFAFranchise IDB Interamerican Development Bank Chambers of Commerce of Colombia ICONTEC N5813 The Interamerican Development Bank BID COLFRANQUICIAS Advisors Committee FANYF FANYF Feria Andina de Negocios y Franquicias http://www.fanyf.com Cámara Colombiana de Franquicias JARAMILLO LUIS FELIPE PACHON LIZZET www.colfranquicias.com directorejecutivo@colfranquicias.com presidencia@colfranquicias.com Hudy Sport Eu Commercial and Civil Code Antitrust Trademark Act the Czech tax legislation. Czech Franchise Association “Franchising Quality” European Franchise Associations www.vystavafranchisingu.cz Czech Franchise Association Gonda Jan Ritschelova Petra www.czech-franchise.cz caf@czech-franchise.cz Singer African Development Bank “AfDB" Social Fund for Development SFD Law for Franchise Civil and Commercial Laws EFDA Ministry of Trade & Industry & SME’s Shareholding Company MIFE www.efda.org.eg Egyptian Franchise Development Association Mohamed Tarek Zakaria Tawfik Hussein Aboul Fath Zaki Hatem info@efda.org.eg Finnvera EU member FFA Code of Ethics FAA Eff WFC Federation of Finnish Enterprises Finnish Franchising Association Tervanen Tommi Vastamäki Juha www.franchising.fi office@franchising.fi FFF The European Code of Ethics European franchise federation Franchise Expo Paris www.franchiseparis.com Top Franchise Méditerranée www.topfranchisemed.com FRENCH FRANCHISE F PREVOST René Zimmer Chantal www.franchise-fff.com info@franchise-fff.com Current International Dollar Competition Ordinance Hong Kong General Chamber of Commerce Hong Kong Franchise Association Chin Eric Chow Charlotte www.franchise.org.hk hkfa@franchise.org.hk Hungarian Franchise Association Tóth András Mandel Katalin www.franchise.hu ceo@franchise.hu Imf Invitalia Ubi Banca Bpm Minister for Economic Development EFF Code of Ethics Franchising&Retail Expo http//www.franchisingretailexpo.com Salone del Franchising http//www.salonefranchisingmilano.com Assofranchising Bussoli Italo www.assofranchising.it assofranchising@assofranchising.it ‘Small and Medium-sized Retail Business Promotion Act’ ‘Guidelines Concerning Franchise System under the Antimonopoly Act’ ‘Franchise Guideline’ Franchise Show Nikkei Inc. JFA www.shopbiz.jp/en/fc/ Japan Franchise Association Yamamoto Yoshimasa Ito Hiroyuki www.jfa-fc.or.jp haga@jfa-fc.or.jp Lotteria KFA Mou KEB Law # 12094 /Fair Transactions in franchise Act Law #12281 / Franchise Business Promotion Act The Ministry of Trade, Industry and Energy MOTIE “Franchise Business Promotion Act” Korea Franchise Association Ministry of Employment and Labor Mo-El Korea Intellectual Property Office KIPO IPRs Intellectual Property Rights Korea Franchise Business Expo http://kfraexpo.kr K-Franchise http://kfranchise.kr Cho Dong Min www.ikfa.or.kr master@ikfa.or.kr minsuk@ikfa.or.kr The Lebanese Franchise Association Ministry of Economy and Trade MoET Chamber of Commerce and Industry of Beirut and Mount Lebanon CCIABML BankMed Industrial Research Institute Iri Majid El Futtaim Properties Management Services MAF LFA French Franchise Federation Mediterranean Franchise Federation MFF Arbid Charles Certified Franchise Executives Program CFEP Ecole Supérieure des Affaires Esa Chamber of Commerce and Industry of Paris Ccip ESCP Europe Beirut International Franchise Forum and Exhibition BIFEX www.lfalebanon.com Lebanese Franchise Association Habre Raja info@lfalebanon.com Singer PNS Malaysia External Trade Development Corp MATRADE Enhanced Franchise Development Program EFDP Intellectual Property Reimbursement Ipr Franchise Agreement Reimbursement Far Franchise Act 1998 Registrar of Franchise ROF Franchise Development Division Ministry of Domestic Trade, Cooperatives and Consumerism Franchise International Malaysia Exhibition & Conference National Franchise Expo Malaysian Franchise Association Mohd Latip Sarrugi Ahmad Faizal Mohamed Noor www.mfa.org.my secrtmfa@mfa.org.my FANZ www.buyafranchise.co.nz. Franehise Association of New Zealand Ine Jacobs Brad Pickerill Robyn http://www.gks.ru/free_doc/new_site/population/demo/popul2016.xls http://statisticstimes.com/economy/countries-by-projected-gdp-capita-ppp.php Minister of Economic Affairs International VNONCW Franchise Code Franchise Law www.ikwordondernemer.nl Dutch Franchise Association Mr. Will van den Hoogen Romana Engeman www.nfv.nl info@nfv.nl European franchising federation Lisboa – FIF Lisbon Portuguese Franchising Association Andrade Isabel Matos Cristina www.apf.org.pt cmatos@apf.org.pt Sbarro Sberbank of Russia VTB24 54 Part of Civil Code “Commercial concession” Federal agency of intellectual property BUYBRAND EXPO http://www.buybrandexpo.com/ Russian Franchise Association RFA Merab Ben-El (Elashvili) Yury Mikhaylichenko www.rusfranch.ru ceo@rusfranch.ru Petrol stations LEAD APFC Franchising & Licensing Asia FLAsia Franchising & Licensing Association (Singapore) Lee Donna Kwok Michelle Kong Albert www.flasingapore.org info@flasingapore.org chairman@flasingapore.org albert@asiawidefranchise.com.sg Consumer Pratection Act Government’s Small Enterprise Development Agency Pan African Franchise Federation Consumer Goods Couneil of South Africa Code and Alternative Dispute Resolution body PAFF International Franchise Expo Franchise Association of South Africa du Preez Naas Valasis Vera www.fasa.co.za fasa@fasa.co.so NFC Rfid Taiwan Ministry of Economic Affairs ACFPT Taiwan Franchisor evaluation program Certificates and training program Technology innovation program http://www.franchise.org.tw Taipei International Chain and Franchise Spring Exhibition Taichung Franchise Exhibition Kaohsiung Franchise Exhibition Taipei International Chain and Franchise Exhibition Autumn Association of Chain and Franchise Promotion Jih-Tung Li (Richard Li) Chiu Joshua www.franchise.org.tw 107@franchise.org.tw 117@franchise.org.tw UFRAD Foreign Investment General Directorate Ministry of Foreign Trade Under FIGD Secretariat of the Treasury Key Contacts KOSGEB DTM TURQUALITY Chamber of Commerce Ministry of Foreign Affairs International Franchise Exhibition Media Force Exhibition Organization Firm www.be-mydealer.com Turkish Franchise Association-UFRAD Irem Arman www.ufrad.org.tr iremarman@ufrad.org.tr AYDIN Mustafa National Franchise Exhibition British and International Franchise Exhibition British Franchise Exhibition www.franchiseinfo.co.uk British Franchise Association Bartholomew Simon Wilkins Pip www.thebfa.org mailroom@thebfa.org U.S. Small Business Administration IFA Educational Foundation’s NextGen http://nextgenfranchising.org/ West Coast Franchise Expo Franchise Expo South. www.franchise.org www.franchise.com, www.franchising.com www.franchisegator.com www.franchiseopportunities.com www.entrepreneur.com www.bizbysell.com www.franchisedirect.com International Franchise association Hashim Aziz Cresanti Robert jmerin@franchise.org Antitrust Legislation Supreme Court of Justice World Trade Organization AL-Invest European Union La Feria de las Franquicias The Franchise Fair Franchise Fair Cámara Venezolana de Franquicias - Profranquicias NUÑEZ Carlos CALVO Abel RIERA Alfonso GARCIA Luis Vicente www.profranquicias.com director@profranquicias.com ariera@frontconsul-ting.com cenprunner@gmail.com lvgarciag@gmail.com

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